Week 2-MBA 6101- Target your audience

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Jay Conrad Levinson used the phrase for the first time in his 1984 book Guerrilla Marketing. Its objective is to generate interest in a product or brand to make it more likely that a customer would buy it or recommend it to other potential customers. Some of the things that small businesses/entrepreneurs should focus on should be

·         Quality goods

·         Using different sales tactics to your advantage: word of mouth, internet, samples, etc.

·         Problem solving

·         Target your product or service to save people time., after all they say time is money.

·         Precise and direct wording: simple/straight to the point

In Guerilla Marketing, they state there are 7 things that you should not do and if you are, you must reevaluate you marketing strategy to be successful. The tactics that work are by no means easy, shouldn’t cost a lot, and is not something typically taught. Those who do have the wherewithal to get it, should be able to see and build success.  

                             


                                                 

This approach has the potential to be the holy grail to small business since it should be relatively inexpensive. That way, they can focus on the small intricate details to build and grow a very success business. 

Guerrilla marketing efforts typically target consumers in unexpected locations, are unexpected and unorthodox, and may even be interactive. Guerrilla marketing's goal is to develop an innovative, thought-provoking idea that will generate buzz and go viral.

                                                         


                   

With the way consumers change their buying habits being able to adjust and be flexible while using the internet in your favor is crucial and I think that is one of the advantages of guerrilla marketing.

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