Week 3- MBA 6101- Commitment

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According to Guerrilla Marketing the key secrets to success lie in 16 key terms: Commitment, investment, consistent, confident, patient, assortment, subsequent, convenient, amazement, measurement, involvement, dependent, armament, consent, content, and augment.



If a business wants to have success they must do all of these 16 things, if you leave out one or two it wont work. I think the most challe3nging of the two is commitment and patience, you have to commit yourself to building your business and brand 100% all the while knowing that it might not happen overnight so there is where being patient comes in. You have to have the vision, commit yourself, and watch it prosper which can be hard to do, after all it is an investment in yourself and your dream.


Look at all the student athletes trying to get their big break in the MLB, NBA, of NFL, they commit themselves to their craft and love of the game in hopes they will make it big time. Not all of them will make it but these young players stay focused, commit themselves to their sport, and try to get their name out there and get scouted by colleges and eventually make their big break into the big league. Its not just athletes that do this, so do musicians and dancers. Some of them commit themselves to all the while knowing that they may not make it but that does deter them.

As a business student I am learning how much time, effort, and commitment it takes to become a successful business owner. While being successful is the goal, you may also only have enough to make a decent living, not everyone’s dream gets them well known outside of their city or state but as long as you are able to provide for yourself and your family, I think that is a win and if you get even bigger success, good on you.

Levinson, J. C. (2007). 3. In Guerilla marketing easy and inexpensive strategies for making big profits from Your Small Business (pp. 22–23). essay, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, 4th edition, by Jay Conrad Levinson. Copyright © 2007 by Jay Conrad Levinson. Published by Houghton Mifflin Harcourt. All rights reserved.



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