Ashley King SP23 MKTG 6101 Blog

  The chapter on research and consumer feedback in week 8 of Guerilla Marketing covers a very important step in marketing that, in the end, will determine if a product or business is successful. Listening to consumers can be paramount in ones success, the consumer will let you know what they want and you can listen to the masses or try and change a good thing which sometimes may have a very negative affect. A good example they used was when Coca Cola introduces new coke without getting feed back from they consumers first and saw it fail, I believe the word the marking officer used was miserably. They say this after they had already introduced it and had to pull the plug, go back, and get consumer feedback which they used and began to make a profit again. What that tells me if that you can just assume you know your market, you actually had to talk to the consumers to see what it is they may or may not want before making such a big move and hoping that it works. In marketing the ...

  Google Ads platform offers businesses a way to reach potential customers with targeted messaging and to measure the effectiveness of their advertising campaigns. Here are some of the strategic implications of Google Ads on the marketing industry: Increased competition Greater targeting capabilities. Increased focus on data-driven decision-making New business models Google Ads has had a significant impact on the marketing industry, providing businesses with new opportunities to reach potential customers online and to measure the effectiveness of their advertising efforts. However, the increased competition and rising cost of online advertising have also made it more challenging for smaller businesses to compete. Automation refers to the use of technology to perform tasks that were previously done by humans. The implications of automation for employers and employees are significant, and understanding these implications is essential for anyone thin...

  As the class is coming to a close, I shared my ad campaign with friends as well as my blog and received good feedback, they were surprised at how cheap it was to put an ad on google! They also said that it was impressive that for that little price and the ease of things what a good idea it would be for them to do the same as some of them have small businesses/do hair and make up on the side of their full time job. I was never really interested in marketing before this class, I would just watch commercials, ads, etc. and go about my day but the profound impact it actually has is astounding to me now! It is the bread and butter of some companies, being able to pull people in in the masses could quite literally change the life of a small business owner. It is amazing how you don't realize the impact something could have until you immerse yourself in it or take the time to learn about it. Although I don't think I want a career in marketing because I'm not too artsy I am gla...

  Surfing the Tsunami this week gave me an idea of how open I am to AI in the sense I want to roll with the punches and get the latest and greatest and be here for changes and go with the flow but it also made me realize how uneducated and not interested in the doing part. I am so far removed from being interested in coding or coming up with something that might be the next latest and greatest. However, I am also acutely aware of how back in the early 2000s where we thought we would be as far as advancements, not flying cars like in the Jetsons or Westworld but we have self-driving cars, which I wont get into my opinions on that. All the newer model cars have back up cameras, we have dash cameras (which I have living in Atlanta it’s a must) we have a lot of things we only dreamed of once upon a time. With that being said AI isn’t going anywhere and I think even if we aren’t fond of it, not interested in being a part of finding new ways of doing things or advancing technology we hav...

my google ad campaign wrapped up this week and for my first time I think it did fairly well, which gives me hope in the future for when I want to get into consulting that the skills I learned to run this ad will be useful in the future. Although, I wish i got my traction on my ad campaign then I did, I think it was a decent amount. I am interested to see how well my classmates did and if they did better read about their experience. I did notice that on my google ads app is super convenient and I am all about convenience and would much prefer to look at that rather than the computer. Since my ad has been running my running total for all time it 6.07k impressions and 281 clicks, so I guess I did better overall that I initially thought as the first screenshot was within the last week. I like how it breaks down how your ad was viewed and by the age demographic, that could be helpful when you are in need of adjusting your ad campaigns that you put on google especially if you are trying to t...

    Since putting my google ad campaign to an active status trying to garner some views and possible clicks I thought it would be wise to add the link to my social media platforms and see if that would help get me some views, so far it has not worked so I think I need to make the posts more shiny and clickable. Also, I am wondering if some of the reason is because people on my platforms are not looking for any marketing consulting or if they think it would be too expensive? Another thing I could do is add the word free, since I am a marketing student trying to gain more experience and to be honest any attention I did receive would be helping myself out more than the possible client coming in. I think I will adjust a few things for next week and see how and if that will get me any clicks, I will also try to update my wording to see if that helps as well. All in all, I think the ad campaign was a lot easier to make than I had anticipated but its also a lot harder to get at...